Consumer Adoption and Usage of Broadband in Bangladesh

This study examines empirically the factors affecting the adoption and usage of broadband Internet in a developing country in this instance Bangladesh. This study is part of a wider research looking to explore consumer adoption of broadband services in various geographical and national settings. Thus, attitudinal, normative and control factors to provide insights of broadband adopters and non-adopters as identified in the literature are examined together with uses of broadband such as: relative advantage, utilitarian outcomes, hedonic outcomes, primary influence, secondary influence, facilitating conditions resources, knowledge and self-efficacy. The data on these variables was collected using a survey study. A self-administered questionnaire was sent between August and October 2005 to 80 consumers with a total of 70 responses obtained from the respondents. The findings of this paper suggest that attitude, primary influence, secondary influence and facilitating conditions resources are important factors for explaining behavioural intentions to adopt broadband. The paper also outlines the theoretical contributions, implications for practice and limitations of this research.